HempSafe™ standards
The HempSafe™ standard is a seven-part protocol for hemp and THC beverage sampling: rules, ID checks, sampling limits, product knowledge and documentation.
What ambassadors are trained on
- 01
State-specific regulations
Hemp, THC and alcohol rules differ by state and sometimes by county. Ambassadors learn the framework for each market they work in.
- 02
Age verification and ID checks
ID check protocols, handling underage attempts and the documentation that goes with them.
- 03
Responsible sampling
Pour sizes, sample tracking, consumer interaction standards and how to handle consumption concerns in retail settings.
- 04
Potency and dosage communication
How to talk accurately about THC, CBD and other cannabinoid content, and what ambassadors can and cannot say under state law.
- 05
Product knowledge
Category and brand training so every ambassador answers consumer questions accurately.
- 06
Retailer documentation
Check-in with store managers, activation sign-off and the paperwork completed at each account.
- 07
Incident response
Escalation steps for compliance questions, retailer concerns and anything that goes wrong on a shift.
A bad shift costs shelf space.
Regulators can fine a retailer or stop a sampling event. A single issue can put a brand's placement at risk and cool a retailer relationship. Training and documentation lower that risk. Rules vary by state and retailer, so we confirm them in every brief.
Trained on the rules before the first shift.
For hemp, THC and alcohol-adjacent categories, Greenline ambassadors can carry the HempSafe™ credential: state rules, age verification and responsible sampling.
Need compliant field teams?
Tell us your category and states. We will scope the training and staffing.