What field marketing costs
Published prices, worked examples and the math to check any quote, ours included.
Price per activation, by volume
The more activations you buy, the lower the price per activation. Every activation is a (3) hour branded demo with a recap.
| Tier | Activations | Per activation |
|---|---|---|
| Test Sprint | 1 to 6 | $240 |
| Sprint 1 | 7 to 29 | $225 |
| Sprint 2 | 30 to 59 | $210 |
| Sprint 3 | 60+ | $195 |
What a Sprint adds up to
Test Sprint
$1,440
6 activations at $240 each
Sprint 1
$4,500
20 activations at $225 each
Sprint 2
$9,450
45 activations at $210 each
Sprint 3
$14,625
75 activations at $195 each
Check any quote with four numbers
- Cost per activation is total cost divided by activations.
- Cost per consumer reached is total cost divided by consumers sampled.
- Cost per buyer is total cost divided by buyers (consumers sampled times conversion).
- Break-even units is total cost divided by your retail price per unit.
The ROI calculator does this for you.
When a retainer fits better
If the job is bigger than events, Embedded runs one function like in-house from $5k per month. A Growth Partnership puts field marketing management, trade marketing and sponsorships behind your brand at $5k to $25k per month, scoped to your lanes.
Questions we get
What does one activation cost?
Published Sprint pricing runs from $195 to $240 per activation, depending on how many you buy. Each activation is a (3) hour demo.
When does a retainer make more sense?
When you need more than events: ongoing field management, trade planning or coverage across markets. Embedded starts from $5k per month. Growth Partnership runs $5k to $25k per month, scoped to your lanes.
How do I estimate return?
Use the ROI calculator. It takes your activations, consumers sampled per event, conversion rate and unit price, and returns cost per consumer reached, cost per buyer and break-even units.
Put one team behind your brand.
Thirty minutes. We look at your accounts, tell you what we would run first, and give you a number.