Every shift ends with a recap: GPS-verified check-in, six or more photos, consumers sampled and units sold.
520
units sold
1,320
consumers sampled
110
activation recaps
* Across 110 activations from April 17 to October 17, 2026, estimated units sold divided by consumers sampled. Dispensary activations excluded.
104
active ambassadors
8
active markets
6+
photos on every recap, GPS-verified check-ins
What a recap looks like from the other side
Created by Willie Nelson, music icon and lifelong hemp advocate.
A regional campaign of 25 activations across Florida, North Carolina and South Carolina, with the full programming built by Greenline.
A campaign of 100+ activations across Florida, Georgia and Tennessee.
A Q3 to Q4 push, July to October, ahead of the federal hemp ban.
See the case study“Great communication, reporting, photos and conversion. My team is happy.”
15 activations at Green Dragon Cannabis dispensaries across North, Central and South Florida, for the rollout of Classic Cuts and Gold Cuts.
A 5-week activation schedule, September to October.
Thirty minutes. We look at your accounts, tell you what we would run first, and give you a number.
