Real Numbers.
Real Brands.

Introduce BLNCD's CBD-infused functional line to Florida's wellness retail channel and build repeat reorder velocity.

34% sample-to-purchase conversion across 22 activations. 14 natural grocer accounts reported increased reorder frequency within 60 days.

• 34% sample-to-purchase conversion rate
• 14 accounts with confirmed reorder uptick
• 100% HempSafe™ certified ambassador team

Drive trial and first-purchase conversion for Cali Sober's hemp THC drink line among sober-curious consumers in Miami's dense smoke shop corridor.

31% conversion rate across Miami smoke shops and specialty retailers. Strong sober-curious consumer engagement with brand story resonating in the Wynwood and Little Havana corridors.

• 31% sample-to-purchase conversion
• Age verification compliance: 100% on every activation
• 11 Miami accounts onboarded as repeat stockists

Market launch pilot for calmezzi entering Florida for the first time — validate SKU velocity and gather first-purchase conversion data before full field commitment.

32% conversion across a 30-day pilot. 10 accounts onboarded with initial reorder signals in weeks 3–4. Full Florida rollout authorized by brand at pilot close.

• 32% conversion across 30-day market launch pilot
• Full Florida rollout greenlit at pilot completion
• 10 new accounts with reorder signals in first month

Scale retail sampling presence across two Florida markets simultaneously, covering a multi-SKU product line with consistent brand messaging across all activations.

29% conversion across 26 activations in two markets. Consistent brand message delivery verified across all 50-point recaps. 17 accounts now stocking multiple SKUs.

• 26 activations across two markets concurrently
• Multi-SKU activation — all three SKUs sampled per stop
• 17 accounts confirmed multi-SKU shelf placement

Build brand awareness and drive trial for DRIPPY's THC hemp drink line in high-density South Florida smoke shop accounts and festival environments.

37% conversion — highest single-brand rate across the Greenline portfolio. THC-curious demographic responded strongly to HempSafe™-certified staff who could answer Delta-9 questions accurately.

• 37% sample-to-purchase conversion — portfolio high
• Festival throughput: 400+ samples per event day
• Zero compliance incidents across all THC activations

Educate wellness-focused consumers on Five Flowers' hemp CBD line and drive first-purchase trial in natural grocer and health retailer accounts.

28% conversion in a category where consumer education is the primary purchase barrier. Ambassadors trained on ingredient transparency and hemp beverage benefits drove above-average dwell time per consumer conversation.

• 28% conversion in education-heavy wellness channel
• Avg. 4.2 min consumer conversation per sample — 2× category norm
• 13 natural grocer accounts with confirmed velocity lift

Establish Foundry Nation's functional hemp line across a broad Florida footprint, building account relationships and velocity data across 20 target accounts.

30% conversion — exactly at portfolio average — across the largest single-brand activation run in Greenline history. 20 accounts covered with consistent 50-point recaps providing actionable data for each location.

• 30 activations — largest single-brand sprint to date
• 20 accounts covered statewide
• Full 50-point recap delivered per activation, per account

Reach active lifestyle consumers for Wave + Trail's hemp functional line through outdoor event activations and specialty retail accounts catering to the outdoor and fitness demographic.

33% conversion across outdoor events and specialty retail. The active lifestyle framing resonated — ambassadors reported that consumers were already familiar with functional ingredients and converted faster than average.

• 33% conversion across outdoor + retail activations
• Faster-than-average consumer decision cycle noted in recaps
• 11 specialty accounts with strong initial reorder signals