Brand event production services
Managed by Greenline, delivered by our team and production partners. One point of contact runs planning, vendors, staffing and the day itself.
What is event production?
Event production is everything it takes to make an event happen: the plan, the venue, the vendors, the staffing, the run-of-show and the cleanup. For a brand event, it also means making sure the brand and the product show up the way you want.
Most brands do not want to manage five vendors for one event. Greenline acts as the single point of contact. We manage the plan, the staff and the partners, and run the day.
Event production is managed by Greenline with our team and production partners. Staffing is ours. Venues and logistics are sourced and managed through partners.
Who it is for
Brands that want an event handled by one team instead of five vendors.
Managed by Greenline. We deliver with our team and production partners, and you deal with one point of contact.
Scope this lane →What is included
- Event plan, timeline and budget
- Vendor and venue coordination through partners
- Staffing and run-of-show management
- Sampling and brand presence on site
- Recap with photos and results
From the field
When brands use event production
Brand launches
A launch day for retail partners, press or consumers.
Retailer and distributor events
Tastings and showcases for the people who decide what gets stocked.
Consumer events
Pop-ups and sampling events with a clear sales tie-in.
Sponsored events
Production for events you sponsor, so the activation matches the deal.
Brief. Staff. Execute. Recap.
- 01
Brief
We lock the goal, date, venue, budget and what success looks like.
- 02
Staff
We assign a Greenline lead and staff the event. Partners cover production.
- 03
Execute
Our team runs the show and manages vendors in real time.
- 04
Recap
You get a recap with photos, notes and results within days.
How much does event production cost?
Event production is scoped to size, venue, vendors, staffing and timeline. We provide a written plan and budget before committing any spend.
Our fee covers planning, staffing and management. Venue and vendor costs are passed through at the scope we agree. Bring a date, a goal and a budget range to the strategy call.
What you get from an event
- A run-of-show and vendor list before the day
- On-site management and real-time issue handling
- Attendance and engagement counts where measurable
- Photos and a recap within days
- A recommendation for the next event
What to look for in an event production partner
- 01
One accountable lead
Someone who owns the event and answers for the vendors.
- 02
A budget you can read
Line items, pass-throughs and fees, laid out before the work starts.
- 03
Brand knowledge
Staff who know your product and your rules, not generic event crew.
- 04
A plan B
Weather, delays and no-shows happen. Ask what the plan is.
Three ways to work with us
- 01 · Call us in
Sprint
$195 to $240 per activation
Defined events or market tests. Pick a quantity, check out online, and we deploy.
- Existing Sprint pricing and online checkout
- Recap with photos after every shift
- No contracts.
- 02 · Plug us in
Embedded
From $5k per month
One function run like in-house: field marketing management, trade marketing or sponsorships, month to month.
- One lane, staffed and managed by Greenline
- Weekly read-out on what moved
- Scoped on a strategy call
- 03 · Build with us
Growth Partnership
$5k to $25k per month, scoped to your lanes
Field marketing management plus trade marketing plus sponsorships across markets, run by one team.
- Account manager, weekly read-outs, monthly executive recap
- Quarterly business-plan refresh
- Month to month after the first 90 days.
Event production: questions
Who are the production partners?
Vetted vendors we manage for each job. You deal with Greenline, not a pile of vendors.
How big can events be?
Scope drives the plan. Tell us the size and goal and we will say what is realistic.
Do you take on permits?
We scope permit needs in the plan and tell you what we handle and what the venue requires.
What does an event production company do?
It plans and runs events: venue, vendors, staffing, logistics and the day itself, so the client does not have to coordinate each piece.
How far ahead should I plan a brand event?
Smaller events can come together in a few weeks. Larger events need more lead time. We give you a timeline in scoping.
Can you tie an event to retail sales?
Yes. We plan sampling and retail tie-ins into the event and report units sold where measurable.
Do you handle insurance and permits?
Requirements vary by venue and city. We list them in the plan and say what we cover and what the venue requires.
Related lanes
Where we run it
Florida, Georgia, Tennessee, North Carolina, South Carolina, Chicago, Los Angeles and Las Vegas.
Need a new market? We build the roster around your plan.
Put one team behind your brand.
Thirty minutes. We look at your accounts, tell you what we would run first, and give you a number.