Experiential marketing agency for consumer brands
Managed by Greenline, built with our team and production partners. We plan the experience, staff it and measure what it sold.
What is experiential marketing?
Experiential marketing puts people inside a brand moment instead of showing them an ad: a tasting, a pop-up, a demo, a tour stop. Done well, it earns attention you cannot buy and gives people a reason to buy the product afterward.
The trap is spending on the moment and forgetting the sale. We plan every experience around a retail goal: which accounts it supports, what shoppers will do next and how we will count it. Sampling and selling happen on site, and the recap says what moved.
Experiential programs are managed by Greenline, delivered with our team and production partners. You deal with one point of contact. We do not claim to own a build shop or a fleet. We manage the partners who do.
Who it is for
Brands launching in a market or building a moment around a retail push.
Managed by Greenline. We deliver with our team and production partners, and you deal with one point of contact.
Scope this lane →What is included
- Concept tied to a sales goal, not just reach
- Staffing and on-site management
- Production partner sourcing and oversight
- Sampling and sell-through at the experience
- Recap with photos and results
From the field
When brands use experiential marketing
Market launch
Introduce a brand in a new city with an experience tied to the stores that carry it.
Retail-linked pop-ups
Bring an experience to a partner retailer and measure what it sold.
Seasonal moments
Show up where your shopper is for holidays, game days and local events.
Sampling at scale
Reach many consumers in one place with a staffed, branded experience.
Brief. Staff. Execute. Recap.
- 01
Brief
We set the goal, the audience, the budget and the retail tie-in.
- 02
Staff
We assign a Greenline lead, staff the floor and line up production partners.
- 03
Execute
Our team runs the day and manages partners on site.
- 04
Recap
You get a recap with photos, consumers reached and units sold where measurable.
How much does experiential marketing cost?
Experiential programs are scoped to the goal, the footprint, the staffing and the production needed, so price depends on those. We give you a written scope and number before work starts.
Bring a goal and a budget range to the strategy call and we will say what is realistic. Ongoing programs can run as an Embedded lane from $5k per month.
How we measure an experience
- Consumers engaged and sampled
- Units sold on site where measurable
- Photos and a recap from every day
- Retail follow-through: which stores the experience supported
- A recommendation on what to repeat, change or drop
What to look for in an experiential agency
- 01
A tie to sales
Ask how the experience connects to retail. Reach alone is not a result.
- 02
One accountable lead
You should not have to manage the partners yourself.
- 03
Honest about who builds
A clear answer on what the agency does and what partners do.
- 04
A recap you can use
Photos, counts and a clear next step, not a deck of impressions.
Three ways to work with us
- 01 · Call us in
Sprint
$195 to $240 per activation
Defined events or market tests. Pick a quantity, check out online, and we deploy.
- Existing Sprint pricing and online checkout
- Recap with photos after every shift
- No contracts.
- 02 · Plug us in
Embedded
From $5k per month
One function run like in-house: field marketing management, trade marketing or sponsorships, month to month.
- One lane, staffed and managed by Greenline
- Weekly read-out on what moved
- Scoped on a strategy call
- 03 · Build with us
Growth Partnership
$5k to $25k per month, scoped to your lanes
Field marketing management plus trade marketing plus sponsorships across markets, run by one team.
- Account manager, weekly read-outs, monthly executive recap
- Quarterly business-plan refresh
- Month to month after the first 90 days.
Experiential marketing: questions
Who builds the experience?
Greenline manages it. Our team handles planning and staffing, and production partners handle builds and logistics.
How do you tie it to sales?
We plan around retail accounts, sample on site and capture units sold so the recap shows results.
What does it cost?
Scope drives price. Bring a goal and a budget range to the strategy call.
What is the difference between experiential marketing and brand activation?
Brand activation is the broad idea of getting a brand in front of people to drive action. Experiential marketing is one way to do it: a physical, hands-on moment. Sampling and demos are activations too.
How long does it take to plan an experience?
From a few weeks for a focused pop-up to longer for builds and tours. We give a timeline with the scope.
Do you work with an existing creative agency?
Yes. We can execute a concept you already have or build one with you.
Can experiential run alongside retail sampling?
Yes. Pairing the two is common: an experience for reach, store demos for the sale.
Related lanes
Where we run it
Florida, Georgia, Tennessee, North Carolina, South Carolina, Chicago, Los Angeles and Las Vegas.
Need a new market? We build the roster around your plan.
Put one team behind your brand.
Thirty minutes. We look at your accounts, tell you what we would run first, and give you a number.