Retail execution and shelf audit services
Our field teams visit your accounts, check the shelf and send photo proof. You see what is out of stock, mispriced or missing before it costs you a reorder.
What is retail execution?
Retail execution is making sure what you planned for the store actually shows up in the store: the right product, on the shelf, at the right price, with the display and signage you paid for. A retail audit is how you check.
Most brands find out about an out-of-stock, a missing facing or a wrong price from a lost reorder. By then it is weeks old. Field audits catch it while you can still fix it, with photo proof that you can send to a distributor, a broker or a buyer.
Greenline's field teams visit your accounts on a schedule, check in by GPS, photograph the shelf and log what they find. You get an audit summary by account and market.
Who it is for
Brands with distribution in hand that need eyes on shelf and fast answers.
Scope this lane →What is included
- Shelf checks against your planogram or placement goals
- Out-of-stock and low-inventory reporting
- Price and facings checks with photo proof
- Display and signage placement where the retailer allows
- Audit summary by account and market
From the field
When brands use retail execution and audits
After a new distribution win
Confirm the product reached the shelf and sits where it should.
Before a promotion
Verify price, tags and displays so the promotion actually runs.
Out-of-stock tracking
Find gaps by account and push distributors or brokers with evidence.
Competitive checks
Capture neighboring products, pricing and placement in the same visit.
Brief. Staff. Execute. Recap.
- 01
Brief
You give us the account list, what good looks like on shelf and what to flag.
- 02
Staff
We assign field reps by territory and brief them on your product and placement goals.
- 03
Execute
Reps check in by GPS, photograph the shelf and log what they find.
- 04
Recap
You get an audit summary with photos, grouped by account and market.
How much do retail audits cost?
One-time audit sweeps and short programs can run as Sprint activations at published pricing, $195 to $240 per visit block depending on volume.
Recurring audits across many accounts run as an Embedded lane from $5k per month, scoped to your account list and visit frequency.
What a retail audit captures
- Product on shelf, out of stock or low inventory
- Price and tag accuracy
- Facings, placement and display compliance
- Time-stamped photos at a GPS-verified check-in
- Competitive notes where you want them
What to look for in a retail audit provider
- 01
Photo proof you can forward
Time-stamped photos are what move a distributor or broker to act.
- 02
Your checklist, not theirs
The audit should check what you care about, in the order you care about it.
- 03
Fast turnaround
An audit that arrives in a month is a report. One that arrives in a day is a tool.
- 04
Coverage where you sell
A provider with people in your markets avoids travel padding.
Three ways to work with us
- 01 · Call us in
Sprint
$195 to $240 per activation
Defined events or market tests. Pick a quantity, check out online, and we deploy.
- Existing Sprint pricing and online checkout
- Recap with photos after every shift
- No contracts.
- 02 · Plug us in
Embedded
From $5k per month
One function run like in-house: field marketing management, trade marketing or sponsorships, month to month.
- One lane, staffed and managed by Greenline
- Weekly read-out on what moved
- Scoped on a strategy call
- 03 · Build with us
Growth Partnership
$5k to $25k per month, scoped to your lanes
Field marketing management plus trade marketing plus sponsorships across markets, run by one team.
- Account manager, weekly read-outs, monthly executive recap
- Quarterly business-plan refresh
- Month to month after the first 90 days.
Retail execution and audits: questions
How often can you audit?
As often as the plan calls for: one-time sweeps, weekly passes or a monthly cycle.
Can reps fix problems on the spot?
Within what the retailer allows, yes. Otherwise we flag the issue and route it to the right person.
What counts as photo proof?
Time-stamped shelf photos taken at a GPS-verified check-in.
What is a retail audit?
A store visit that checks product availability, price, placement and display against your plan, with photos as proof.
What is retail execution in CPG?
The work of making sure planned distribution, pricing, displays and promotions actually appear in stores as intended.
How often should I audit?
After launches and before promotions at minimum. Many brands run a recurring monthly cycle on priority accounts.
Can your team restock or fix a shelf?
Where the retailer allows it, yes. Otherwise we flag the issue and route it to the right person.
Related lanes
Where we run it
Florida, Georgia, Tennessee, North Carolina, South Carolina, Chicago, Los Angeles and Las Vegas.
Need a new market? We build the roster around your plan.
Put one team behind your brand.
Thirty minutes. We look at your accounts, tell you what we would run first, and give you a number.