In-store product sampling services for consumer brands
Trained ambassadors put your product in shoppers' hands at the shelf. Every shift ends with photos, consumers sampled and units sold.
What is in-store product sampling?
In-store product sampling puts a trained person at the shelf with your product and a clear goal: get a shopper to try it, understand it and buy it. It is the most direct way to turn awareness into trial, and trial into the first purchase at the retailer that matters to you.
Sampling is not handing out cups. A good demo has a setup the retailer approves, a short script that fits your product, a plan for questions and objections, and a record of what happened. That record is what makes sampling something you can manage instead of something you hope worked.
Greenline runs sampling with our own ambassadors, not subcontractors. Every shift is checked in by GPS and closes with a recap: six or more photos, consumers sampled and units sold.
Who it is for
Brands that need trial in the aisle and hard numbers on what it moves.
Scope this lane →What is included
- Demo setup and teardown at the retailer
- Ambassador briefing on product, price and talking points
- Age checks and category rules where they apply
- GPS-verified check-in and check-out
- Recap with six or more photos, consumers sampled and units sold
From the field
When brands use product sampling
New product or flavor launch
Get the first trial in the accounts that will decide whether the item stays on shelf.
New retailer or new market
Support a first set of stores with demos while the buyer watches velocity.
Defending shelf space
Run demos in accounts where sell-through is soft before a reset or a review.
Seasonal and promotional pushes
Pair demos with a price promotion or display so the offer is explained and the unit moves.
Brief. Staff. Execute. Recap.
- 01
Brief
You give us the product, the price points and the accounts. We confirm retailer rules before the shift.
- 02
Staff
We pick and brief ambassadors who match the account and the product.
- 03
Execute
The ambassador sets up, samples, answers questions and sells the next unit.
- 04
Recap
You get the recap the same day: photos, check-in proof, consumers sampled, units sold.
How much does product sampling cost?
Our Sprint pricing is published. A single activation is a three-hour branded demo. Price per activation falls as you buy more: $240 for a test of one to six, $225 for seven to 29, $210 for 30 to 59 and $195 for 60 or more. You pick a quantity and check out online.
If sampling is ongoing across many accounts and markets, an Embedded sampling lane starts from $5k per month. See the cost guide for worked examples and the math to check any quote.
How we measure a sampling shift
- GPS-verified check-in and check-out
- Six or more photos of the setup, the shelf and the shift
- Consumers sampled and units sold
- Retailer and shopper feedback worth acting on
- Program-wide, 37.5% sample-to-purchase conversion*
* Across 103 recaps, units sold divided by consumers sampled, Greenline activations to date.
What to look for in a sampling provider
- 01
Their own trained people
Ask who shows up. Subcontracted staff are harder to brief and harder to hold to a standard.
- 02
Proof on every shift
Photos, check-ins and sales counts, delivered the same day. Anything less is a guess.
- 03
Retailer rules handled up front
Demo policies differ by chain and by store. A good provider confirms them before the shift.
- 04
A way to scale
One store is a test. Look for a provider that can run fifty with the same standard.
Three ways to work with us
- 01 · Call us in
Sprint
$195 to $240 per activation
Defined events or market tests. Pick a quantity, check out online, and we deploy.
- Existing Sprint pricing and online checkout
- Recap with photos after every shift
- No contracts.
- 02 · Plug us in
Embedded
From $5k per month
One function run like in-house: field marketing management, trade marketing or sponsorships, month to month.
- One lane, staffed and managed by Greenline
- Weekly read-out on what moved
- Scoped on a strategy call
- 03 · Build with us
Growth Partnership
$5k to $25k per month, scoped to your lanes
Field marketing management plus trade marketing plus sponsorships across markets, run by one team.
- Account manager, weekly read-outs, monthly executive recap
- Quarterly business-plan refresh
- Month to month after the first 90 days.
Product sampling: questions
How is sampling priced?
Sprints use published per-activation pricing. Ongoing sampling across many accounts can run as an Embedded lane from $5k per month.
Which retailers can you work in?
Grocery, natural, convenience, specialty and liquor-adjacent retail, subject to each retailer's demo rules. We confirm the rules in the brief.
What do I get after a shift?
A recap with six or more photos, a GPS-verified check-in, consumers sampled and units sold.
How does in-store sampling work?
You brief us on the product and accounts. We confirm the retailer's demo rules, assign and train an ambassador, and run a three-hour demo at the store. You get a recap with photos, consumers sampled and units sold.
How long is a sampling shift?
Sprint activations are three hours. Longer or multi-day programs can be scoped.
Do you provide the product and the table?
You supply product. We bring a trained ambassador and can supply a branded setup. Details are confirmed in the brief.
Can sampling run in grocery, convenience and specialty stores?
Yes, subject to each retailer's demo rules. We confirm them with the store before the shift.
Related lanes
Where we run it
Florida, Georgia, Tennessee, North Carolina, South Carolina, Chicago, Los Angeles and Las Vegas.
Need a new market? We build the roster around your plan.
Put one team behind your brand.
Thirty minutes. We look at your accounts, tell you what we would run first, and give you a number.