Sponsorship and partnership activation for brands
We find the right events, venues and creators, negotiate the deal and activate it on the ground. Your spend ties back to sales.
What is sponsorship activation?
A sponsorship is a deal: you pay to be associated with an event, venue or creator. Activation is what you do with that deal so it pays back: sampling, signage, content and a clear path to the shelf.
Most brands get more sponsorship pitches than they can judge, and most deals underperform because there is no plan after the check clears. We source deals against your goals, negotiate terms and activate on the ground.
We work with events, venues and creators. Each deal is tied to measurable outcomes, like consumers sampled and units sold, and ends with a keep-or-drop recommendation.
Who it is for
Brands getting sponsorship pitches and wanting a partner to say yes to the right ones.
A retained program, run by our team and managed by Greenline against a 90-day playbook.
Scope this lane →What is included
- Sourcing against your goals and budget
- Negotiation and terms review
- Activation plan with field staffing
- Creator and venue coordination
- Post-deal recap and renewal recommendation
From the field
When brands use sponsorships and partnerships
Local and regional events
Festivals, tournaments and markets where your shopper already is.
Venues
Bars, stadiums, studios and retail spaces with steady audiences.
Creator partnerships
Creators who fit your brand and can bring product to their audience.
Cleaning up a sponsorship list
Review current deals and decide what to renew, change or drop.
Brief. Staff. Execute. Recap.
- 01
Brief
We set targets, audience and budget, then build a short list.
- 02
Staff
A Greenline partnerships lead negotiates and our field team staffs activation.
- 03
Execute
We activate on site with sampling and sales tie-ins.
- 04
Recap
You get a recap with photos, results and a keep-or-drop recommendation.
How much does sponsorship activation cost?
Sponsorship fees are your budget and vary widely. Our retainer covers sourcing, negotiation, activation planning and reporting. It runs as an Embedded lane from $5k per month or inside a Growth Partnership at $5k to $25k per month.
Field staffing for activations can use our published Sprint pricing where it fits.
How we measure a sponsorship
- Consumers reached and sampled
- Units sold where measurable
- Photos and a recap from each activation
- Content and creator performance where relevant
- A keep, change or drop recommendation
What to look for in a sponsorship partner
- 01
Goals before deals
Start with what you want the sponsorship to do.
- 02
Negotiation on terms
Rights, exclusivity and activation access matter as much as the fee.
- 03
Activation capacity
A partner who can staff the deal on the ground.
- 04
Honest scorekeeping
A willingness to say a deal did not work.
Three ways to work with us
- 01 · Call us in
Sprint
$195 to $240 per activation
Defined events or market tests. Pick a quantity, check out online, and we deploy.
- Existing Sprint pricing and online checkout
- Recap with photos after every shift
- No contracts.
- 02 · Plug us in
Embedded
From $5k per month
One function run like in-house: field marketing management, trade marketing or sponsorships, month to month.
- One lane, staffed and managed by Greenline
- Weekly read-out on what moved
- Scoped on a strategy call
- 03 · Build with us
Growth Partnership
$5k to $25k per month, scoped to your lanes
Field marketing management plus trade marketing plus sponsorships across markets, run by one team.
- Account manager, weekly read-outs, monthly executive recap
- Quarterly business-plan refresh
- Month to month after the first 90 days.
Sponsorships and partnerships: questions
Do you pay for the sponsorships?
Sponsorship fees are your budget. Our retainer covers sourcing, negotiation and activation.
Can you work with creators?
Yes. We source, brief and coordinate creators alongside venues and events.
How do you measure a sponsorship?
We tie each one to sampling, units sold and reach where measurable, then recommend keep or drop.
What is sponsorship activation?
The marketing you run around a sponsorship so it delivers results: sampling, signage, content and promotions.
What is a brand partnership?
A deal between a brand and another party, such as an event, venue, creator or another brand, for shared marketing.
How do I evaluate a sponsorship offer?
Compare the audience to your shopper, the rights you get, the activation access and the cost per consumer you can reach and sell to.
Can you find sponsorships for my brand?
Yes. We source against your goals and budget, negotiate and activate the ones that fit.
Related lanes
Where we run it
Florida, Georgia, Tennessee, North Carolina, South Carolina, Chicago, Los Angeles and Las Vegas.
Need a new market? We build the roster around your plan.
Put one team behind your brand.
Thirty minutes. We look at your accounts, tell you what we would run first, and give you a number.