Field marketing in Miami
South Florida moves fast and shoppers are crowded with choices. We run sampling, audits and events across Miami-Dade with trained, GPS-verified ambassadors.
Field marketing in Miami: what to know
Miami moves fast and shoppers have more choices than almost anywhere. Standing out takes a trained person who can hold a conversation and move a shopper from a taste to a purchase.
We staff sampling, audits and events across Miami-Dade with ambassadors briefed on your product and checked in by GPS. For South Florida programs, Miami pairs naturally with Fort Lauderdale and Palm Beach coverage.
Chain grocery, specialty and natural stores, convenience and liquor retail all play a role. Demo rules differ by chain and by store, and we confirm them up front.
Large festivals and fairs like Art Basel week and Ultra bring heavy traffic to the city. Event staffing for those windows should be booked early.
Visitors and residents
Tourism and a large local population mean different shoppers in different places. Plans should separate beach and entertainment zones from neighborhood retail.
A bilingual market
English and Spanish both matter on the floor. We staff with that in mind where the brief calls for it.
Distinct neighborhoods
Wynwood, Brickell, Coral Gables, Little Havana and the beaches each behave differently. Account selection matters more than store count.
From the field
What we run in Miami
In-store product sampling in Miami
Trained ambassadors run demos in Miami stores to retailer rules and report consumers sampled and units sold.
Learn more →Brand ambassador and event staffing in Miami
Reliable, briefed staff for Miami retail activations, festivals and launches, checked in by GPS.
Learn more →Retail audits and shelf checks in Miami
Out-of-stock, price and display audits across Miami accounts with time-stamped photos.
Learn more →Trade show support near Miami
Booth staff and lead capture for shows in and around Miami.
Learn more →Fractional field marketing management in Florida
A senior manager runs your Miami program: accounts, ambassadors, briefs and reporting.
Learn more →Trade marketing for Miami retailers
Promo calendars, co-op and scan-back planning tied to your P&L, with field support in Miami.
Learn more →
Retail channels we work in around Miami
Grocery
Chain and regional grocery for sampling, displays and promotions.
Natural and specialty
Shoppers who ask questions and reward product knowledge.
Convenience
Fast, impulse-driven demos and shelf checks.
Package and liquor
Alcohol and adult beverage retail, with its own rules.
Events and venues
Festivals, markets, tastings and trade shows.
By industry: CPG food and snack, Health and wellness, Functional and adult beverage, Cannabis.
How a Miami shift runs
- 01
Brief
We lock goals, accounts, product facts and the rules for each retailer or venue.
- 02
Staff
We assign and train ambassadors and managers for your product and your accounts.
- 03
Execute
Teams run the shift with GPS-verified check-ins and your brand set up right.
- 04
Recap
You get a recap with six or more photos and the numbers, every shift.
Compliance in Florida
Rules vary by state and retailer; our ambassadors are trained on the requirements for Florida.
Retailer demo policies, venue rules and age-verification requirements are confirmed in every brief before the first shift.
What it costs in Miami
Sprint pricing is published: $195 to $240 per three-hour activation depending on volume.
Ongoing coverage runs as an Embedded program from $5k per month. A Growth Partnership is $5k to $25k per month, scoped to your lanes.
Pick your depth
- 01 · Call us in
Sprint
$195 to $240 per activation
Defined events or market tests. Pick a quantity, check out online, and we deploy.
- Existing Sprint pricing and online checkout
- Recap with photos after every shift
- No contracts.
- 02 · Plug us in
Embedded
From $5k per month
One function run like in-house: field marketing management, trade marketing or sponsorships, month to month.
- One lane, staffed and managed by Greenline
- Weekly read-out on what moved
- Scoped on a strategy call
- 03 · Build with us
Growth Partnership
$5k to $25k per month, scoped to your lanes
Field marketing management plus trade marketing plus sponsorships across markets, run by one team.
- Account manager, weekly read-outs, monthly executive recap
- Quarterly business-plan refresh
- Month to month after the first 90 days.
Miami: questions
Do you have brand ambassadors in Miami?
Yes. Miami is one of our active markets, staffed from our bench of 104 active ambassadors across 8 markets.
How much does it cost to hire brand ambassadors or run product sampling in Miami?
Sprint pricing is published: $195 to $240 per three-hour activation depending on volume. Ongoing coverage runs as an Embedded program from $5k per month.
Can you run in-store demos in Miami grocery and specialty stores?
Yes, subject to each retailer's demo policy. We confirm the rules with the store before the shift.
What are the rules for demos and sampling in Florida?
Rules vary by state and retailer; our ambassadors are trained on the requirements for Florida. We confirm retailer and venue requirements in the brief.
How quickly can you start in Miami?
A Sprint can be in store in about a week after the brief. Embedded and Growth Partnership programs start with a 14-day embed.
Do you do retail audits and shelf checks in Miami?
Yes. Reps check in by GPS, photograph the shelf and report out-of-stocks, price and display issues by account.
Can you cover Miami and the rest of Florida, or other states?
We plan coverage by account and cluster, and we add markets when a client needs them. If you need us in a nearby city or another state, we build a roster there. Tell us on the strategy call.
Nearby
We also cover Fort Lauderdale, Boca Raton, West Palm Beach.
Need us somewhere new?
We are active in eight markets today, and we add markets when a client needs them. If your plan includes a city or state not on our list, we build a roster for it: recruit local ambassadors, train them on your product and that state's requirements, and start with a small Sprint so you see results before you scale.
Put one team behind your brand.
Thirty minutes. We look at your accounts, tell you what we would run first, and give you a number.