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Test Florida Activation Without the Risk

Most beverage brands don't fail because of bad product — they fail because retail execution never happens.

You've invested months getting distribution. Now your product sits on shelves while competitors with worse formulations outsell you 3-to-1.

The Greenline Pilot lets you test professional field support in 4, 8 and 12 week sprints — with zero long-term commitment.

What Is The Greenline Pilot Program?

A short-term, high-impact field activation designed to prove ROI before you commit to ongoing support.

We deploy trained brand ambassadors to execute sampling, merchandising, and in-store activation at your highest-priority Florida retailers — then show you exactly what sell-through looks like when execution is handled right.

Perfect For:
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    Brands launching in Florida for the first time

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    Companies with stagnant inventory that need velocity now

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    Teams considering agencies but unsure of ROI

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    Brands testing whether to build in-house or outsource

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 Trusted by 25+ beverage brands including 

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Three Pilot Options

Sprint Pilot

4 Weeks | 12 Retail Activations

What's included:

  • 12 in-store sampling activations

  • 2 merchandising blitzes (shelf audits, POS placement)

  • Trained brand ambassador team

  • Photo documentation and store-level feedback

  • End-of-pilot performance report

Investment: Start from $2,500 

Best for: Testing a single market (Miami, Tampa, or Orlando) or proving concept to internal stakeholders 

Launch Pilot

Market Pilot

8 Weeks | 30 Retail Activations

What's included:

• 30 retail activations

• Weekend & peak-hour coverage

• Multi-day field activation support

• Brand ambassador team coordination

• Detailed reporting & photo recap

Investment: Starting from $6,500 

Best for: Brands with distribution in 20-50 Florida doors who need to prove sell-through before expanding.

Launch Pilot

Statewide Pilot 

12 Weeks | 60 Retail Activations

What's included:

• 60 strategic activations 

• Comprehensive merchandising program 

• Multi-market ambassador teams 

• Retailer account mapping 

• Executive-level reporting + ROI analysis 

Investment: Starting from $12,000 

Best for: Established brands entering Florida or clearing slow-moving inventory urgently. 

Launch Pilot

Not sure which pilot is right for you? 

Book a 20-minute strategy call and we'll help you choose based on your distribution footprint, timeline, and business goals.

How The Pilots Compare

What You Get 4-Week Sprint 8-Week Market 12-Week Statewide
Markets Covered 1 metro area 1-2 metro areas All major FL markets
Total Activations 12 retail activations 30 retail activations 60 retail activations
Merchandising Support 2 blitzes Weekly sweeps Ongoing program
Strategy Calls 2 calls 4-5 calls Weekly + executive review
Reporting Depth Performance summary Detailed dashboard Executive package + ROI model
Best For Quick proof of concept Market validation Statewide launch or scale planning
Data Confidence Initial signals Strong trends Statistically significant
Investment Starting at $2,500 Starting at $6,500 Starting at $12,000

What Happens During Your Pilot?

 Each pilot is designed to deliver actionable insights and measurable velocity — the timeline you choose depends on your market coverage goals and how much data you need to make confident scaling decisions. 

4-Week Sprint Pilot

  • Week 1: Sprint Strategy & Setup

    • Kickoff call to review distribution, inventory priorities, and brand positioning

    • Target store selection (up to 12 locations) based on demographics and traffic patterns
    • Ambassador training on your brand story, product benefits, and compliance requirements
    • Retailer coordination and activation scheduling
  • Weeks 2-3: Concentrated In-Market Execution
    • 8-12 sampling activations at scheduled retailers (typically Thursday-Sunday)
    • 2 merchandising blitzes (shelf audits, POS placement, facings optimization)
    • Real-time updates via photo check-ins and store notes
    • Mid-pilot sync call to review early results
  • Week 4: Results & Recommendations
    • Final performance report with velocity data and sampling conversion rates
    • Store-by-store feedback and retailer sentiment analysis
    • Recommendations for next steps: expand, optimize, or pivot
    • Custom proposal for ongoing monthly support (if you want to continue)

8-Week Market Pilot

  • Weeks 1-2: Strategy & Planning
    • Comprehensive kickoff: distribution audit, competitive landscape review, market prioritization
    • Target store selection (up to 30 locations) across multiple retailers and neighborhoods
    • Custom brand training for ambassador teams including product education and objection handling
    • Multi-week activation calendar aligned with retailer traffic patterns
  • Weeks 3-6: Sustained In-Market Execution
    • 30 sampling activations with weekend and weekday coverage
    • Weekly merchandising sweeps (shelf resets, POS installation, out-of-stock alerts)
    • Multi-location coordination across chains (Whole Foods, Sprouts, Total Wine, etc.)
    • Bi-weekly strategy calls to review performance and adjust tactics
    • Digital content capture: social-ready photos and videos from activations
  • Weeks 7-8: Analysis & Scale
    • Detailed performance dashboard: velocity trends, sampling conversion by store type, retailer feedback
    • Market-by-market ROI analysis and cost-per-acquisition breakdown
    • Identification of top-performing stores and tactics for replication
    • Strategic recommendations: which markets to expand, which retailers to prioritize, optimal activation frequency

12-Week Statewide Pilot

  • Weeks 1-3: Comprehensive Launch Plan
    • Executive strategy session: business goals, market entry strategy, competitive positioning
    • Statewide distribution audit and gap analysis (where you have placement vs. where you need it)
    • Target store selection (up to 60 locations) across Miami, Tampa, Orlando, Jacksonville
    • Multi-market ambassador recruitment and brand certification training
    • Retailer relationship mapping and account coordination
  • Weeks 4-10: Multi-Market Execution
    • 30-50 strategic activations across all major Florida markets
    • Coordinated launch weekend (simultaneous activations statewide for maximum impact)
    • Ongoing merchandising program: weekly shelf audits, resets, and compliance checks across markets
    • Market-specific tactics based on regional demographics (Miami vs. Tampa vs. Jacksonville)
    • Weekly performance reviews with real-time optimization (shifting resources to top-performing markets)
    • Comprehensive digital content library: 50+ photos/videos for social media and sales materials
    • Retailer relationship documentation: key contacts, feedback, reorder patterns
  • Weeks 11-12: Strategic Assessment & Scale Roadmap
    • Executive-level reporting package: market-by-market velocity analysis, channel performance comparison, ROI modeling
    • Retailer account health assessment (which accounts are primed for expansion, which need support)
    • Competitive intelligence gathered during field visits
    • 12-month scale roadmap: recommended markets for expansion, optimal activation frequency, staffing requirements
    • Custom proposal for ongoing statewide support with tiered service options
    • Introduction to key retail buyers (if relationships warrant)

What You'll Learn From Your Pilot: 

By the end of your pilot, you'll have clear answers to: 

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    Which Florida markets respond best to your product

    Not all markets are equal — we'll show you where to double down vs. where to pull back 

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    Which retail channels drive the highest velocity 

    Natural/specialty vs. conventional vs. liquor stores — data tells the story 

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    What sampling-to-purchase conversion looks like for your category 

    Functional beverages typically convert 12-18%, hemp-derived 20-25%, NA spirits 15-22% 

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    Whether field marketing delivers ROI for your brand

    Cost per sample vs. cost per acquisition vs. lifetime value — you'll see the math 

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    What it would take to scale this statewide or nationally

    Staffing needs, budget requirements, timeline, and expected lift 

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 Pilot Program FAQs?

Have Questions ? We’re here to help

  • How quickly can a pilot program launch?

    Most pilots launch within 7-10 days of signed agreement. Rush launches (3-5 days) available for urgent inventory situations. 

  • Do we need to have distribution already?

    Yes — pilots work best when you have existing placement in 10+ stores. If you're pre-distribution, talk to us about retailer introduction services first. 

  • What if we're not in Florida?

    Florida is our core market and where we have the deepest relationships. For national brands, we can partner with regional agencies or discuss expansion to your priority markets. 

  • Can we customize the pilot?

    Absolutely. The three tiers are starting points. We regularly build custom pilots around specific retailer chains, event weekends, or seasonal launches. 

  • What happens if results are disappointing?

    Rare, but it happens — sometimes product-market fit just isn't there yet. We'll give you honest feedback about what we saw and recommendations for pivoting (reformulation, pricing, positioning, different channels). 

  • How do we measure success?
    Primary metric: velocity (units sold per store per week) in activated stores vs. non-activated stores. Secondary: sampling conversion, retailer reorder rates, consumer feedback quality. 
  • Is there a satisfaction guarantee?
    If we fail to execute activations as planned (staffing issues, no-shows, poor quality), we'll make it right with additional activations at no charge. We can't guarantee your product will sell — but we guarantee professional execution. 
  • What if we want to continue after the pilot?
    About 75% of pilot clients convert to ongoing monthly support. We'll present options based on what worked in your pilot — typically 15-40% less per activation than pilot pricing due to efficiencies. 

Ready To Prove What Professional Field Execution Can Do?

Stop guessing whether field marketing works for your brand. Get real data within 30 days!

Next Steps:

Book a 20-minute pilot strategy call
We'll recommend the right pilot tier and customize to your needs
Receive a detailed proposal with timeline and investment
Launch within 7-10 days
Schedule Your Pilot Strategy Call
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