Jun 22, 2026
In-store vs on-premise activations — which is right for your THC beverage brand
Should your THC beverage brand activate in grocery stores or bars and restaurants? Here's how to choose the right channel for your activation strategy in Florida.
Jun 15, 2026
How to measure ROI on a brand activation event — a framework for beverage brands
Most brands can't tell you whether their sampling activations worked. Here's a practical framework for measuring ROI on in-store field marketing events.
May 18, 2026
What a Florida activation sprint actually costs — and what you get for it
Transparent pricing breakdown for in-store sampling activations in Florida. What brands pay per event, what's included, and how to evaluate ROI before you book.
May 4, 2026
Why Florida brands fail at in-store sampling — and how to fix it
Most in-store sampling activations in Florida underperform for the same reasons. Here's what goes wrong and how to run activations that actually move product.